Hastings, East Sussex

Well Worth the Battle

Hastings enjoys major seafront regeneration thanks to eibe


Friday 22nd June saw the official opening of Hastings’ Seafront redevelopment. Three brand new play areas have recently been created for the local community thanks to Hastings Borough Council.

The initial tender process in November 2011 was a hard-fought affair, with eibe eventually emerging as victors from a highly competitive shortlist, abbreviated to four from the original twelve applicants.

Consultation with the Council began in earnest in February 2012; eibe’s Project Manager Ben Neaves, Design Director David Hibberd, Consultant Stuart Evans and Managing Director Paul Redden were all involved to ensure effective project management and optimum customer service. Our stunning 3D visual designs and the team’s delivery timescale promise were apparently key factors in the final decision making process, with the proposal of a 1066-style Norman Ship and Smugglers Tunnels particularly appealing.


The Hastings team were most specific in their requirements and wishes. The idea of showcasing a bespoke playspace with an historical maritime theme was wholly unique and would make a huge impact on Hastings’ striking seafront. The area could be utilised by children of all ages and abilities and thus the choice of equipment was crucial. eibe responded with a myriad of exciting products that would engage and entertain local neighbourhood children, as well as the many thousands of tourists who visit the popular resort each year.

The budget for the entire project was £145,000, the majority of which was to be spent on the main Bounty Ship zone; a further £40,000 would be assigned to redevelop two smaller areas along the promenade.

Preparation groundwork began in April 2012; overgrown shrubbery had to be removed from the largely unkempt area, a procedure that was made harder than usual by unseasonal and inclement weather, with gusting winds and torrential rain rendering the simplest of tasks almost impossible. This put inevitable pressure on the installation team, as a deadline of June 30th had been imposed, so the redevelopment would be completed in time for the busy summer period.


eibe’s Stuart Evans says the success of the venture was down to both parties sharing a complementary vision,

“It was not a typical sales organisation / client relationship,” he says, “From the very outset, it was clear that we were one big team with a common goal.”

Laura Beerling of Hastings Borough Council concurs with the sentiment, delighted with eibe and that all three themed playspaces do justice to the town, its history and the stunning backdrop that the seafront offers,

“Thank you to you and all of your team for working so hard to ensure this project was a success. It was lovely to finally open the space up for all of the children to enjoy.”

Paul Redden, managing director of eibe, “The Bounty Shipwreck will be hugely popular with local children and holidaymakers at the main site, but the other two areas have great fun equipment as well. The whole stretch along the promenade will be swarming with very excited kids all summer.”


The fields marked with * are required.